Chicago Favorite Buona Drives Growth With Dual-Brand Rainbow Cone Concept
The dual branding of Buona and The Original Rainbow Cone combines two Chicago staples. If Joe Buonavolanto III and his third-generation family-owne...
The dual branding of Buona and The Original Rainbow Cone combines two Chicago staples. If Joe Buonavolanto III and his third-generation family-owned business had second thoughts about taking on a second iconic Chicago food concept, they were quickly put to rest with the success of the first out-of-state dual-brand location. The vice president of franchise operations at the largest family-owned Italian beef restaurant group in the country said the launch of the Buona and The Original Rainbow Cone dual-brand store in Valparaiso, Indiana, in mid-April surpassed their expectations, with an average daily revenue of more than $30,000 in its first two weeks of operation.